Sunday Spectacle CXCIX

Celebrity Earnings for Social Media Sponsored Posts

"HAVING just received a fancy new watch from TAG Heuer, Cristiano Ronaldo, a footballer, posts a photo of himself, wrist aloft, to his Instagram account. He dutifully thanks them for their “kind gift” and signs off the post with the company’s advertising slogan #dontcrackunderpressure." -- The Economist

(source: "Celebrities’ endorsement earnings on social media," The Economist, Oct 17 2016)


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