Can Turtles Fly?

I need to diversify my investments a bit and have been looking at the other big beaten-up sector in the US markets last year: consumer discretionary. Lately I have been looking for a good food products, clothing, or retail business. Sears Holdings (SHLD) is one option that I'm looking at. Another new one I'm considering is Kenneth Cole Productions (KCP). Kenneth Cole Productions is a small cap company that designs and sells shoes and apparel targetted at the fashionable middle-class. Like most clothing or shoe companies, it is down about 50% from its peak in the past year. The company has been on a downtrend for the last few years, with weak sales and earnings. There are a lot of other companies with similar characteristics so it's hard to say if this company is uniquely attractive. Ticker: KCP Market cap: appox $300 million P/E: 44.80 (depressed) Forward P/E: 16.59 P/S: 0.59 P/B: 1.24 ROE: 2.84% (depressed) Debt/Equity: no debt The chart below, courtesy Morningstar, shows ...