Sunday, March 4, 2012 0 comments ++[ CLICK TO COMMENT ]++

Can We Trust What You Think?

Been going through a few Malcolm Gladwell speeches and here is another great one from 2003. It deals on the notion of how one's behaviour is altered when they are asked to think about a particular decision. It's an interesting talk and covers the material in his book Blink so some of you may be already aware of it. Gladwell touches on the famous Pepsi taste test and the failure of New Coke; the failure of up-and-coming musician Kenna; expert opinion vs non-expert opinion; and how packaging impacts the impression of the actual product.

Those interested in advertising, sales, market research, social science, and human behaviour will find the following video insightful.


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