Sunday Spectacle CX

Highest R&D Spenders



"Most Innovative" (according to survey)

(source: "The Global Innovation 1000: How the Top Innovators Keep Winning," by Barry Jaruzelski and Kevin Dehoff, Booz & Company. Strategy+Business, Winter 2010, Issue 61, November 3, 2010.)


Highest spenders aren't necessarily the most successful innovators. A good example is Nokia.

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